Dennis van Lith

UX Professional

From Generalist to UX Professional

A Career Fueled by Passion and Purpose.

Seasoned UX Designer with 20+ years transforming complex digital challenges into user-centered solutions. I combine strategic thinking with hands-on execution, helping organizations view UX as foundational product strategy rather than visual polish. Excel at untangling messy architectures, building scalable design systems, and connecting user research to business goals.

Currently developing toward Principal UX Designer role, focusing on integrating UX processes within continuous delivery frameworks. I coach teams, ask hard questions, and ensure we build the right thing and build the thing right. Passionate about clear thinking, cleaner designs, and taking the work seriously without taking myself too seriously.

TL;DR I'm just here to download the Resumé

Good UX is invisible; bad UX is unforgettable.

Experience

Professional Work Experience & Career Achievements.

Sr. UX Designer II

LexisNexis Risk | Nextens | 2021 - Current

Leading UX strategy using design thinking methodologies. Mentored junior, medior and even senior designers while managing cross-functional projects across multiple teams. Collaborated with product and design leadership to drive user experience initiatives in Fintech solutions, combining strategic vision with hands-on execution. Streamlined UX processes reducing design-to-development time. Established UX research practice that influenced numerous strategic decisions.

Sr. UX Designer II

LexisNexis Intellectual Property | 2019 - 2021

Led UX design processes across international teams (Leiden, Netherlands & Bonn, Germany) in intellectual property domain. Managed multiple cross-functional projects while partnering with product/design leadership on strategic initiatives to streamline user experience and improve usability. Re-built scalable design system adopted across several product lines.

Lead UX Designer

SuperShift | 2018 - 2019

Delivered end-to-end design solutions across web, cloud, and application platforms for B2B/B2E/B2C clients. Led cross-platform user experiences while mentoring junior designer and guiding development teams. Collaborated with product management to align user needs, business goals, and technical implementation.

Lead UX Designer

OneWelcome / iWelcome | 2016 - 2018

Redesigned GDPR-compliant identity/access management interactions for Europe's leading IDaaS platform. Delivered secure user experiences across B2E/B2C/B2B/CIAM use cases through user research and interaction design. Implemented emerging IAM technologies including biometric authentication, FIDO2/WebAuthn passwordless login, and adaptive access controls.

UX Designer (Freelance)

Coosto | 2014 - 2015

Senior UX Designer | Coosto Led end-to-end mobile UX design for social media analytics and web care platform. Conducted user testing, wireframing, and structural design to validate experiences. Developed detailed scenarios and storyboards to align product with user needs and guide development team through refined design process.

IXD/UX Designer (Freelance)

Unilever R&D | 2013 - 2014

Recruited for backtracking and reorganizing the Microsoft SharePoint environment. Due to the wild grow of sites, environments, and blogs, the 2,2Pb of science- & work data was almost unattainable. Redesigned the look and feel. Redesigned a better search function with the Development team in London to optimize the workflow.

Freelance Allround Designer

Worldwide | 2000 - 2014

Worked independently with diverse clients including Politie Rotterdam Rijnmond, open-source communities, and design studios across Rotterdam and Amsterdam. This period sharpened my ability to adapt quickly, collaborate across different sectors, and deliver user-centered solutions in varied contexts—from public service to creative agencies.

Form follows function, but function follows emotion.

Education

Education courses & studies.

Nielsen & Norman Group

Facilitating UX Workshops | 2022

Bring people together to collect knowledge, generate new ideas, and design solutions. Design group exercises that create harmony among diverse opinions and yield innovative solutions. As a facilitator, it’s your responsibility to make workshops as productive as possible for attendees while ensuring that you move your project forward.

UX Academy

Course UX Designer & Management | 2020

Learn to combine business objectives with user needs in a UX strategy. Step into the role of a UX consultant. Bring your own case and map out your stakeholders with our UX Stakeholder Management Framework🅭. Use this to influence your team and gain more support as a leader. Learn to apply negotiation and conversation techniques with an actor to convince your team.

Grafisch Lyceum Rotterdam (MBO)

Grafisch Lyceum (GLR) | 1996

At Grafisch Lyceum Rotterdam, I trained as a Graphic Designer and DTP specialist, mastering layout, typography, color theory, and Adobe Creative Suite. I gained hands-on experience designing for print and digital media, exploring branding, packaging, and production, while collaborating on real projects to prepare for the design industry.

Users don’t want choices, they want results.

Skills

Skills within my workfield.

  • Information Architecture
  • Interaction Design
  • Visual Design
  • Prototyping
  • Wireframing
  • Design Systems
  • Accessibility (WCAG)
  • Responsive Design
  • Stakeholder Management
  • Cross-functional Collaboration
  • Client Presentation
  • Design Critique Facilitation
  • Budget Management
  • User-Centric management
  • Resource Planning
  • Team Mentoring
  • Design Leadership
  • Strategic Vision
  • Talent Acquisition
  • Performance Management
  • Design Culture Development
  • Career Development Coaching
  • Design Thinking
  • User Research
  • Usability Testing
  • Agile/Scrum Integration
  • Design Sprint Facilitation
  • Data Analysis & Metrics
  • Content Strategy
  • Innovation Workshops
  • Design Operations (DesignOps)
  • Expectation Management
  • Creative Problem Solving under Pressure
  • Pattern Recognition
  • Cultural Bridge Building
  • Feedback Synthesis
  • Vendor Coordination
Users don’t want choices, they want results.

Interests and Hobbies

What tickles my brain.

Indoor Climbing and Cycling

I'm a true adrenaline junkie! I love pushing my limits, and this sport gives me the power to test those boundaries. Whether it's 45 meters in the air or 45 kilometers per hour, I thrive on overcoming big fears and chasing new goals.

Photography

Photography enhances my creative process, allowing me to focus on the details, beauty, and essence of design. It also helps me enter a meditative state, clearing my mind and sparking fresh ideas.

Art

You’ll often find me exploring museums and art galleries, searching for inspiration in all forms of art—whether it's painting, music, or even street art. I'm also a big fan of Banksy!

Every user interaction is a potential conversion.

Contact

Nice to meet you...